Human beings communicate with words. When we see something we don't understand, we ask questions or read about it; we gather and process written and verbal information. That's how we form opinions, make decisions, and take action-- with words.

Art happens to be one of the things people don't understand the most. It's also one of the things they want to understand the most. I have never met anyone who doesn't like art, but I've met legions who need help understanding it. So you have to help them, and the easiest way to do that is with writing-- with words.

If you're like most artists, you do your own writing, but artists tend to write for art people, assuming they can write at all. Artists understand their writing, and select other people understand it-- their friends, other artists, art insiders-- and that's about it. As a result, the fan base stays the same. Professional art writing is different. It expands your sphere of influence by reaching out to anyone, no matter who they are, who likes your art enough to pause for a moment, stop what they're doing, and take a look. They're the ones you want to convince, not the ones convinced already.

Professional art writing convinces in two ways. First, it explains your art in terms everybody understands, not only art people, but all people, especially those who like art, but who may not know that much about it. Second and more importantly, it compels readers to want to know more-- and this is the part that counts; it's the part that leads to shows, sales, and whatever else you dream of as an artist.

In case you haven't figured it out yet, I'm a professional art writer, I love writing about art, and I know how to use words. And I'm not one of those dinks who charges a buck-ninety-nine to plug six art words into a template (you get what you pay for-- always remember that; save money now, lose more later-- way more). Sorry to slam the "competition," but personalized custom-crafted targeted art writing by a professional art writer helps your art reach more people more effectively than a fill-in-the-blanks squib from some nickel-dime template jockey.