Beware of Free Art Appraisals and Appraisers
Q: I never pay for an art appraisal. When I find an interesting piece of art and need an appraisal, I usually take it to a local auction house and have their appraiser tell me what they think they can sell it for. I hardly ever sell through them though. I either keep the art for myself or sell it to collectors on my own. I get the best of all worlds by saving on appraisal fees, auction house commissions. Is this a good idea? And what about those appraisers or dealers on the internet or in the phone book who advertise free appraisals? I'm thinking about starting to use them too.
A: A "free appraisal" is never free, they're bad ideas for several reasons and art worst, they can end up costing you far more than a paid appraisal. The obvious problem in your case here is that you're repeatedly using the same people for free advice at the auction house. The auction house offers free appraisals to attract merchandise to their sales; they're not a public service or a price research service for your personal dealing and collecting needs. They very likely know you're taking advantage of them and that nothing will come of the time they spend with you, so as a result, they move you in and out as quickly as possible with minimal efforts on their part. They won't bother performing in-depth research or fine tuning the accuracy of their initial figures unless you consign the art. Why waste time with you when there's nothing in it for them?
The less obvious problem with so-called free appraisals from auction houses is that they're not really appraisals at all. They're only quick approximations of what auction houses think your art will sell for at their sales. The estimates do not necessarily reflect how the art might sell at someone else's auction or what it's fair market value might be. What one auction house can sell an item for might be completely different from what the next one can sell it for. Hammer prices at any particular auction house more accurately reflect the client base of that auction house than it does the market in general or the fair market values of the art that they sell.
But wait; there's more. Another problem with free appraisals is that, except in the case of the world's major auction houses, the staff people who conduct them tend to be younger, less experienced, and not necessarily able to accurately assess dollar values. Actual auction results may differ drastically from what you are told. Even the major auction houses can be way off in their estimates with art selling for either far greater dollar amounts than their estimates or failing to sell at all. Also keep in mind that auction houses try to keep estimates on the low side because that means they stand a better chance of selling the art.
And yes, sadly there's still more... the part you really better pay attention to. Be aware that art and antiques dealers and appraisers who offer so-called free pricing or appraisal services are often really looking to buy items they "appraise" on the cheap-- an obvious conflict of interest. When people bring them art or antiques they want, they "appraise" artificially low, and then offer to buy at or below those values (or make referrals to dealers who'll buy at those prices-- the "appraisers" frequently getting finder's fees, or more accurately, kickbacks, when dealers buy). So be extremely careful in any circumstance where you think you're getting price information at no cost. And don't think you know enough to protect yourself-- buying, selling, appraising and dealing are highly specialized professions, and plenty of art and antiques that look like they have little or no value are actually worth plenty. So free appraisals can cost you far more than you think you're saving.
When you try to get something for nothing, that's pretty much what you end up getting-- nothing. Either learn how to price art on your own by establishing working relationships with experienced dealers who will teach you, or hire an appraiser to show you how it's done. If you'd rather stick with your auction house plan of action, make sure you pay for their services by regularly consigning to them. That way, they'll spend more time evaluating whatever you bring them. And forget about using dealers or appraisers who tell you they'll do it for free-- you'll regret that. As things stand now, the time and money you think you're saving may be nothing compared to what you're losing in potential profits from relying on fast free price estimates.
More about art appraisals from Alan Bamberger:
Services for Artists and Collectors
- Art Consulting From Me Helps You >>