Q: I made a career change from engineer to artist several years ago. I have two one-person shows coming up, one at a local gallery and one at a college in the area. How can I get the maximum career benefits and exposure from these shows? My wife has volunteered to contact influential art critics. Will that help? What else I can do before, during, and after the exhibitions?

A: To begin with, don't blow things out of proportion. This is not a be-all end-all point in time at which, if properly played, will catapult you to instant stardom. These shows are a big plus, but the keys to fame and fortune are far more related to longevity and consistency than they are to capitalizing on one or two events. The rule is that career advancement accrues gradually and progressively over time. You can, however, make the best these moments.

One great way to maximize the outcome of any show is to publish a catalog. Find out whether either of these exhibitions plan on producing anything of that sort and if not, what you might do to change their minds. Coming away with at least a brochure is probably the best long term public relations tool you there is.

Regarding critics, your wife can certainly contact local or regional art critics, but a better idea would be to have the college or gallery public relations departments do so on your behalf. You're aware, of course, that in a criminal trial the testimony of a spouse or immediate relative of the defendant tends to be unfairly biased in favor of the defendant. In other words, referrals by non-conflicted third parties, preferably fine arts professionals, are by far the best way to spread the word about your art. Your wife might send out standard press releases on the exhibitors' letterheads, but that's about as far as things should go.

When your shows end, put together an online press kit. Include reviews, several photographs of your work, your bio, resume, and any printed material which accompanied the shows. If sales go well, also include information about what percentage of the art sold. Commercial galleries always want to exhibit the work of artists who sell well.